MasterClass : From Papers to Products -UX Research Essentials
Learn the essential methods and stakeholder dynamics that drive product decisions at today's leading tech companies, plus career strategies.
Event Details
📍 Location: York Lanes 280N (York University, 4700 Keele StreetToronto, ON)
📅 Date: Friday, September 26, 2025
⏰ Time: 8:30AM-1:30PM
🎟 Registration: Free (space is limited, register early!)
Description
Are you curious about moving from academia into UX research in the industry?This half-day masterclass is your fast-track introduction to UX research in the real world. Learn the essential methods and stakeholder dynamics that drive product decisions at today’s leading tech companies, plus career strategies to get you there.
You’ll walk away with:
🔹 What UX research is and why it matters
🔹 How industry research differs from academia
🔹 An overview of core methods with a deep dive into quantitative UXR
🔹 How vision research methods translate into UX practice
🔹 Navigating stakeholder management and driving impact
🔹 Career pathways for researchers in tech
About the Speaker
Inna Tsirlin, PhD brings over twenty years of research expertise to the forefront of user experience design, making technology interactions more useful, seamless, and delightful.
Her academic foundation includes BSc and MS degrees in Computer Science and a PhD in Psychology from York University, where she focused on optimizing human factors in 3D displays.
In industry, Inna applied her skills as a Human Factors scientist at Apple, working on cutting edge autonomous technologies, Apple Vision Pro, and Apple Watch. For the past eight years, Inna was one of the leaders of the growing Quantitative UX research discipline at Google, where she managed mixed-methods teams and spearheaded large scale user insights and measurement programs that informed the development of flagship Google products Gen AI, Search, Assistant, and Google Ads.
